Based on recent experience, below are some tips on how to
promote your business or organization effectively at the local parade.
5 parade musts haves:
1) Signage
-Signage is a very effective way to communicate with people watching the parade. If your group is walking bring a large banner. If you are driving, make sure that your car is covered with signage.
2) Matching t-shirts
-This is makes your group look more professional too. If you can’t afford t-shirts, encourage people to wear similar colored clothing.
3) Flyers
-Flyers are a great way to provide people in the audience (who express interest) with additional information. A 1/4 page handout works best as it can easily fit in the pocket. Plus it’s 25% cheaper than full-page flyers. Kinkos (and other copy shops) can slice flyers in to 4ths. Make sure to print them on colored paper and keep them to the point.
4) Candy
-Unless it’s a diabetics parade,the audience will love candy. This is a great way to please children and parents alike.
5) Logistics
-In order to be effective, your group needs to be organized well. This means e-mailing out driving directions and other relevant details ahead of time. Ideally a brief prep 5-10 minutes before the group begins marching.
